Axalta’s Industrial Color Matching App Wins American Marketing Association Award

HOUSTON--(BUSINESS WIRE)-- Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has received the Crystal Award for its Axalta AXS color matching app. The award ceremony was held on May 11 at the Bayou City Event Center in Houston, Texas and hosted by the American Marketing Association (AMA).

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The AMA Crystal Awards Ceremony was held on May 11 at the Bayou City Event Center in Houston, Texas. ...

The AMA Crystal Awards Ceremony was held on May 11 at the Bayou City Event Center in Houston, Texas. (Photo: Axalta)

Annually, the AMA takes submissions and follows rigorous judging criteria before selecting winners in categories ranging from print and radio spots to website design, social media advertising and more. The awards gala is the largest marketing event in Houston with more than 650 marketing professionals from almost every industry in attendance.

“We are very excited to be recognized for Axalta’s commitment to technology and development. Being selected by the AMA awards committee is an honor,” said Kristen Boyd, Axalta Industrial Marketing Manager, North America. “This tool provides the powder coating industry a quick and simple way to choose the best color for their product. Our customers are able to save time and receive faster and easier color matches.”

Axalta partnered with HexaGroup, a digital communications agency, to design the mobile app, which is available for Apple and Android phone users. AXS allows users to scan any surface and easily match it to an Alesta® stock powder coating hue, which increases productivity by eliminating the wait for a sample powder or color chip delivery. The app also gives users the option to request additional information such as product codes, chemistry details, or the opportunity to order color chips delivered directly to them.

Find the Axalta AXS app in the Apple Store and in Google Play.

To learn more information about Axalta powder coatings, visit

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the approximately 13,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @Axalta on Twitter and on LinkedIn.

Axalta Coating Systems
Lauren A. Harrell
D +1 832-955-0209

Source: Axalta Coating Systems