Axalta’s Color of the Year – Brilliant Blue – Makes a Splash at SEMA

Custom Shop Owner Featured as a Guest Blogger on Axalta’s Color Block Blog

GLEN MILLS, Pa.--(BUSINESS WIRE)-- Axalta Coating Systems’ (NYSE: AXTA) North American Automotive Color of the Year 2016, Brilliant Blue, made a splash at the recent Specialty Equipment Market Association (SEMA) automotive aftermarket tradeshow in Las Vegas, Nevada. The dazzling color was prominently featured on Mark Stuart’s 1934 Ford Coupe in Axalta’s Engineered for Speed booth.

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Mark Stuart’s 1934 Ford Coupe painted with Axalta's Spies Hecker Permacron Magic Sparkle Effect (MB  ...

Mark Stuart’s 1934 Ford Coupe painted with Axalta's Spies Hecker Permacron Magic Sparkle Effect (MB 590) in Brilliant Blue shines at the Axalta Engineered for Speed booth. (Photo: Axalta)

Long-time Axalta customer, Jason Reitz – owner of The Hot Rod Barn body shop in Joliet, Illinois, painted the Coupe in the popular shade. Jason recently shared his experience as a guest author in Axalta’s Color Block blog. You can read Reitz’s article titled, Brilliant Blue Shines at SEMA here.

“The Hot Rod Barn is proud to exclusively use Axalta products throughout our business,” said Reitz. “As a builder of custom muscle cars and hot rods, the quality and consistency we receive using Axalta brands allows us to complete restorations and custom builds with the ultimate show-quality finish.”

“We were excited to feature the ‘34 Ford Coupe painted with our Spies Hecker® Permacron® Magic Sparkle Effect (MB 590) in Brilliant Blue in our booth,” said Harry Christman – Axalta Brand Manager. “Jason and the team at The Hot Rod Barn did a fantastic paint job. As a color leader, we are pleased to showcase the latest technology and color trends.”

Click here to watch a video of the 1934 Ford Coupe’s debut at SEMA.

About Axalta Coating Systems – Celebrating 150 Years in the Coatings Industry

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With 150 years of experience in the coatings industry, the approximately 12,800 people of Axalta continue to find ways to serve our 100,000+ customers in more than 130 countries better every day with the finest coatings, application systems and technology. For more information visit and follow us @Axalta on Twitter and on LinkedIn.

Axalta Coating Systems
Lisa M. Miree-Luke
D: +1 610 358 2228

Source: Axalta Coating Systems