Axalta expands commercial vehicle portfolio with launch of two new Imron® Elite products

- ColorPLUS uses 30% less material and boasts 30% less cycle time

- New direct-to-plastic basecoat reduces the number of steps in the coating process

PHILADELPHIA, Jan. 21, 2021 /PRNewswire/ -- Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings is adding two new products to its high-performance Imron® Elite coating solutions line in North America - Imron Elite ColorPLUS and Imron Elite Direct-to-Plastic basecoat. Both products are designed to deliver premium-quality and superior durability for today's commercial transportation vehicles.

Axalta's Imron Elite ColorPLUS is a premium coating system designed specifically for the new and complicated paint schemes of recreational vehicles. Designed to produce a superior, long-lasting, glossy finish that meets recreational vehicles' color and processing requirements, Imron Elite ColorPLUS outperforms competitive products especially in product consumption and paint shop productivity. Case study data shows the product consumption of ColorPLUS to be 25-30% less than competitive products. Full system application times with ColorPLUS coupled with oven cure time resulted in a 30 plus percent improvement in cycle time. It also leverages two cutting-edge companion clearcoats, 8460S and 8463S, which are designed to deliver outstanding system appearance and durability.

"Imron Elite Direct-to-Plastic basecoat improves productivity and performance for our customers by eliminating the need for a conventional adhesion promoter and simplifying the coating process from three steps to two," said Marko Strukelj, Director, Global Transportation Product Engineering at Axalta. "This basecoat also improves overall appearance and enhances adhesion to a plastic substrate."

A Direct-to-Plastic (DTP) basecoat applies color directly and can be used with or without activation. It requires no scuffing before repainting, and it dries quickly while delivering excellent adhesion. DTP is also specially formulated to deliver great hiding, smooth application and exceptional flake control over multiple plastic substrates and is available in most solid, metallic, pearlescent and special-effect colors.

"We are excited to introduce these two products into the Imron product portfolio," said Joseph Wood, Vice President of Commercial Transportation Coatings at Axalta. "Both of these product extensions are aimed at helping our customers produce world class products while meeting cost, quality, and cycle time targets."

About Axalta
Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 130 countries better every day with the finest coatings, application systems and technology. For more information, visit and follow us @axalta on Twitter.

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SOURCE Axalta Coating Systems Ltd.